Unlock New Audiences with the SG Culture Pass & SISTIC
Announced by Prime Minister Lawrence Wong in Budget 2025, the SG Culture Pass is an exciting initiative to encourage more Singaporeans to experience arts, heritage, and cultural events. From September 2025 to December 2028, every Singaporean aged 18 and above will receive S$100 in credits to spend on a diverse range of local cultural experiences, from arts performances and museum exhibitions, to heritage activities, guided tours or even hands-on workshops.
If you’re an event organiser, this is a great opportunity to reach new audiences and expand participation. To be part of the SG Culture Pass, programmes must meet MCCY’s eligibility criteria and onboard with an authorised ticketing partner before applying.
SISTIC is an authorised ticketing partner for SG Culture Pass and we’re here to support organisers in making the most of this initiative.
How to Participate in the SG Culture Pass?
If you’re an arts or heritage organiser, your event must meet MCCY’s eligibility criteria to qualify for the SG Culture Pass.
1. Check Your Eligibility
To see if your event qualifies, refer to the latest criteria on MCCY’s official website:
🔗 SG Culture Pass Eligibility Criteria
2. Onboard with an Authorised Ticketing Partner
To participate, you must onboard with an approved ticketing partner like SISTIC before submitting your programme application.
3. Get Listed & Promote Your Event
Once approved, your event will be featured as an SG Culture Pass-eligible experience, helping you reach new audiences and maximise ticket sales.
Visit https://partners.sgculturepass.gov.sg/ for more information
With decades of experience working alongside local arts, heritage, and entertainment organisers, we actively share industry learnings and practical recommendations, supporting organisers of all sizes with tools and knowledge to build sustainable audience growth.
32 years
Ticketing Track Record
48 mil
Website Visitors
6 mil
Tickets Yearly
700k+
Newsletter Subscribers
1800
Events Yearly
142k+
Social Media Followers
4.6 mil
Patron Accounts
220k+
Mobile App Users
Reach Engaged Local Audiences
With a strong presence across our website, app, email, and social media, SISTIC helps connect your SG Culture Pass-eligible programmes with Singapore-based audiences actively seeking cultural experiences, complementing your own outreach efforts.
Insights to Inform Your Growth
Through our industry studies and in-house data team, we provide meaningful insights on audience behaviours, pricing trends, and engagement strategies to help the wider arts and heritage community optimise their programming and sales approaches.
Amplify Your Marketing Efforts
We offer targeted marketing opportunities, curated listings, and promotional support to help increase visibility for your events, working alongside your own campaigns to extend reach and awareness.
Industry Knowledge & Best Practices
With decades of experience working alongside local arts, heritage, and entertainment organisers, we actively share industry learnings and practical recommendations, supporting organisers of all sizes with tools and knowledge to build sustainable audience growth.
Resources
More event ticketing resources and insightful tips are coming soon.
In the meantime, please sign up for our email newsletter to get the latest news on SG Culture Pass.
Alternatively, you may submit an enquiry here and help us understand how we can support you to be a part of SG Culture Pass. Our business representatives will aim to be in contact within 3-5 working days.